The ROHO Group Announces Expansion of Social Marketing Presence to Wheelchair User Community
The ROHO Group is extending its reach to provide expanded resources, promotional efforts and personal storytelling opportunities in 2010 to the wheelchair user community.
Belleville, IL (March 7, 2010) -- The ROHO Group is proud to announce the growth of their social
marketing mix. Unique to the industry, The ROHO Group already provides a variety of educational formats
including E-learning opportunities and webinars, but our new expansion includes a lifestyle oriented blog,
www.rohocommunity.com and a new lifestyle storytelling site, www.liveroho.com.
"It is about the experience of buying a ROHO, and www.ROHOcommunity.com and www.liveroho.com provide
great opportunity for sharing common experience," said Melissa Keim, Vice President, Marketing, Education and
eBusiness, The ROHO Group. "Come join us on these new sites and tell your favorite stories," Keim adds.
Wheelchair users may share their own stories with other users and celebrate one another. Sites will allow users
to upload their story, photo, etc. in their own words. Videos may be submitted by emailing the file to
marketing@therohogroup.com.
The ROHO Elite Sponsorship Program will be included on this site complete with current ROHO Elites, their
stories, pictures, etc. along with the opportunity for users to apply for ROHO Elite status.
The ROHO Group specializes in shape-fitting technology, manufacturing cushioning and mattress products for
medical applications, as well as for recreational and commercial vehicle use. For more information, visit ROHO's
website at www.therohogroup.com.
Contact info:
Melissa Keim
The ROHO Group
800-851-3449 x2003
melissak(at)therohogroup(dot)com |